The image of childhood in political advertising in Soviet and modern Russia
DOI:
https://doi.org/10.33910/2687-0223-2020-2-1-46-50Keywords:
political poster, social activism, symbols of childhood, Soviet political poster, party emblemsAbstract
The article discusses the results of a comparative analysis of socio-political communicative technologies that use the image of childhood as a tool to influence mass consciousness in Soviet and modern Russia. The research has revealed shifts in semantic emphasis that political technologists ascribe to the image of childhood. Compared to the Soviet political poster, modern political party advertising tends to show a more consumer-like and indifferent attitude to children. This shift has become especially pronounced in recent years, which makes the study of the image of childhood in political discourse relevant. The author concludes that in today’s Russia the image of childhood is still much more relevant for the symbolic politics of political parties than, for example, in the United States.
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